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Face Serums: What Makes Them So Special?



It’s true that every product in your skin care routine should contain a skin-loving array of antioxidants, replenishing, and skin-restoring ingredients, but serums are special. Face serums are more advanced, concentrated formulations designed to address specific needs in a more focused, enriching manner.

Depending on your specific skin care concerns, you may need higher amounts of these valuable skin care ingredients with anti-aging and anti-pollution benefits. We wish all these ingredients could fit in your nighttime or daytime moisturizers, but there simply isn’t room to fit the extra amounts of these strategic skin care ingredients required when you have (or want to help prevent) advanced skin care needs.

Serums don’t need to contain sunscreen actives like a daytime moisturizer with SPF requires or the emollients or texture-enhancing ingredients your nighttime moisturizer should have. Instead, serums use that extra space to pack in other beneficial ingredients such as more antioxidants, skin-replenishing, and skin-restoring ingredients. Because of their special blends and textures, our serums are easily added to your existing skin care routine and can even be layered with each other. So, whether you want a natural face serum, serum with natural retinol, serum with spot fade or tighteners, or serum with vitamin C and E, we’ve got you covered--and your skin will be treated to numerous other proven ingredients in our Best Skincare serums.

Face Serum Benefits for All Ages

Just like it’s never too soon to start being physically active or eating mindfully, this fundamental aspect of life also applies to skin care. Using serums loaded with these incredibly important ingredients before you start seeing signs of aging and environmental assault means you'll be on track for getting (and keeping) the beautiful skin you want now and in the long term.

Keep in mind that just like your body never "gets used" to eating nutrient-dense foods, nor does your skin get used to great ingredients. Your skin craves and needs generous amounts of the beneficial ingredients we mention above because each group helps skin be healthy and stay young-looking. Using them now does not mean they won’t work "when you really need them"; rather, they will be working for you every day of your life.

Of course, these ingredients also work after signs of aging appear, but without question, sooner is better than later!

Choosing a Serum for Your Face & When To Use It

No matter how well formulated a serum is, it isn’t right for you if it isn’t a match for your skin type. So, if you’re looking for a face serum for oily or combination skin, look for a fluid or light lotion serum that feels weightless on skin but still has a potent formulation.

When it comes to choosing a face serum for dry skin, you’ll likely love a serum packed with emollients and antioxidant-enriched non-fragrant plant oils.

Depending on your skin type and concerns, a serum can be used either once or twice per day. During the day, you would apply before your daytime moisturizer with SPF; at night, it can either be used on its own or applied right before your nighttime moisturizer and eye cream.

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